Today, brands like yours are providing men with an array of specially formulated grooming products that help to make them look, and feel on top form. So with more demand than ever before for products designed for male consumers (moustache wax, anyone?), the men’s self-care market is thriving and set to stay that way.

But as more products are coming onto the market, it’s becoming harder for brands to set themselves apart on the store shelf – especially when you consider that men don’t typically linger before making their purchase. Which means that your packaging needs to be working hard for you in the aisles with bold and eye-catching looks, masculine colours and straight-talking branding.

One more thing that will set you apart? Catering to the growing range of consumers who take caring about the planet as seriously as their grooming. Packle’s packaging solution provides all the persuasive looks and finishes that get noticed, but with no plastic; which makes it easily recyclable and more eco-friendly than other finishing methods.